The Growth Of The Mystery Cult Of Mithraism - 1664 Words

This paper would focus on the growth of the mystery cult of Mithraism and its popularity in Ancient Rome. Mithraism was popular in Ancient Rome for its similarity in views that the actions and lifestyle of a person determined whether a person would be a reward or punished in the afterlife. A reward is happiness and peace and being able to ascend to the stars while a punishment is being tortured somewhere underground. It is hard to understand why Mithraism became popular in Ancient Rome or is there is any actual textual evidence that can link the religion origin. All the information gather is derived from depiction on monuments and the limited mentions of the cult in literary sources. We see mention of the cult in the Persian religion†¦show more content†¦There is no date, but the inscription tells us that it was dedicated by a certain Alcimus, steward of T, Claudius Livianus. Vermaseren and Gordon believe that this Livianus was a commander of the praetorian guard in 101CE, which would give an early date of approximate 98 CE. The Principles of Mithraism To understand the structure of Mithraism’s and its belief of the afterlife, we need to know the principles that govern this cult. One principle that I will focus on will be the principle of the immortality of the soul. Mithraism believes that the soul was immortal and was in the body for a short period, like Plato’s view of the soul. The worshipper’s actions determined the fate of the soul, sins lead to punishment and actions of good lead to rewards. Mithra, of course, did try to seek good and truth for everyone. There is a belief that the soul came from the eternal home of light at birth through the gate of Cancer, bypassing the seven planetary spheres to earth. As the soul passed through each sphere it becomes more and more impure. When the worshipper is initiated, their first period on earth is to gain purity by practicing courage and truth. Afterward, the person dies, and their souls are judged. Of course, Mithra the protector of truth is there to judge. If the soul has livedShow MoreRelatedThe Fullness of Time1279 Words   |  6 Pagesmultifaceted, but predominately political. At the height of the empire around 200 A.D., there was a period of great peace known as Roman Peace or â€Å"Pax Romana.† Initiated under Caesar Augustus, this era was a time of cultural and economic growth. â€Å"With its borders secure and a stable central government, the Roman Empire enjoyed a period of prosperity, technological advance, great achievements in the arts, and flourishing trade and commerce.† As the empire widened, imperial powerRead MoreEssay The Pagan Faith and Christian Holidays3419 Words   |  14 Pagesempire, it easily shows growth and reformation in ideas. Christianity began only two thousand years ago, but has already grown to become one of the worlds major religions. It began in Palestine, a small country in the Middle East on the coast of the Mediterranean Sea (Noss 589). It quickly spread southward into Northern Africa and westward into Europe.    Christianity began in what was the Roman Empire. Largely ignored by the masses, it was a small monotheistic cult in a polytheistic societyRead MoreA Picatrix Miscellany52019 Words   |  209 PagesMagic Aphorisms Extracts on Planetary Ritual Clothing Twenty Two Benefic Astrological Talismans Astrology, Magical Talismans and the Mansions of the Moon Ritual of Jupiter An Astrological Election of Mercury in the First Face of Virgo for Wealth and Growth XIV. Invocation of Mercury On the Decans and Tarot XV. XVI. XVII. XVIII. A Brief History of Tarot The Decans in Astrology Overview of Recent Tarot Works That Reference the Picatrix Magical Uses of the Tarot Colophon VIII. IX. X. XI. XII. XIII.

The California Student Tobacco Survey - 991 Words

The 2011-2012 California Student Tobacco Survey (CSTS) provides an opportunity to explore this relationship as this will be the first investigation into this relationship with this particular data set. The 2011-2012 CSTS is a large-scale in-school student survey that asks questions about smoking behaviors, SHS smoke exposure, attitudes about school and local smoking policies, and depressive symptoms. Hypotheses Specific Aims This study was a secondary data analysis of the 2011-2012 CSTS. The purpose of this study was to explore the relationship between SHS exposure in cars and homes and depressive symptoms in children via the following research questions: RQ1: Is SHS exposure in homes associated with depressive symptoms among†¦show more content†¦Participants Participants included in this study were those who self-identified as never-smokers. Approximately, 77.4% survey respondents were nonsmokers; this sample included 51.7% females, and 48.3% males. Majority of the participants in this study self-identified as â€Å"Hispanic/Latino† (45.1%). Almost a quarter of respondents self-identified as â€Å"White† (24.8%), while 14.1% were â€Å"Asian/Pacific Islander†, 5.5% were â€Å"African American†, 0.5% were â€Å"American Indian/Alaska Native† and 6% of respondents identified as â€Å"other† being two or more races. Measures This study was limited to students who self-identified themselves as never-smokers. Never-smokers were those who answered â€Å"I’ve never smoked cigarettes† to the question â€Å"Now think about 12 months ago. At this time last year, about how much were you smoking?† Independent variables being used in this study included age, gender, and SHS Exposure in cars and homes as probed by the survey questions as presented in the 2011-2012 CSTS: 1. â€Å"During the past 7 days, on how many days did you ride in a car with someone who was smoking cigarettes?† 2. â€Å"During the past 7 days, on how many days were you in the same room AT HOME with someone who was smoking cigarettes?† The answer choices to these two questions ranged from 0 days to 7 days. These two

Collabarative learning community Free Essays

It is Important to promote the professional role of the nurse to provide health promotion and disease preventive care. Collaborating with other health care professionals and consumer groups In the community In redesigning health care can help meet the goals for Healthy People 2020. Refer to http://www. We will write a custom essay sample on Collabarative learning community or any similar topic only for you Order Now healthypeople. gov/ to open the Healthy People home page. Select the â€Å"2020 Topics Objectives† tab. Select one of the 42 â€Å"Healthy People† topic areas for improving health. Submit the proposed area to the instructor for approval. No group may work on the same focus area as another group. Develop a PowerPoint presentation (15-20 slides) with accompanying speaker’s notes and citations. For help deslgnlng PowerPoint slides, refer to the tutorial listed In the Topic Materials. In the presentation, address the following: State the objective of the presentation. State the Healthy People 2020 focus area your group has selected and the rationale or selection of the specific focus area. Explain how the focus area relates to the individual, family and community and all age groups throughout the lifespan. Identify ways to enhance or optimize health in the selected focus area using evidence-based research. A minimum of three peer-reviewed articles must be utilized. Address the health disparity among different segments of the population for the selected focus area. Provide a brief description of at least two community resources and at least two ebsite resources for professionals and clients. Provide a brief profile of at least one health-related organization for the selected focus area While APA format is not required for the body of this assignment, solid academic writing is expected and in- text citations and references should be presented using APA documentation guidelines, which can be found in the APA Style Guide, located in the Student Success Center. This assignment uses a grading rubric. Instructors will be using the rubric to grade he assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment. collabarative learning community By Roopneetkaur It is important to promote the professional role of the nurse to provide health professionals and consumer groups in the community in redesigning health care can For help designing PowerPoint slides, refer to the tutorial listed in the Topic How to cite Collabarative learning community, Essays Collabarative Learning Community Free Essays It is important to promote the professional role of the nurse to provide health promotion and disease preventive care. Collaborating with other health care professionals and consumer groups in the community in redesigning health care can help meet the goals for Healthy People 2020. Refer to http://www. We will write a custom essay sample on Collabarative Learning Community or any similar topic only for you Order Now healthypeople.gov/ to open the Healthy People home page. Select the â€Å"2020 Topics Objectives† tab. Select one of the 42 â€Å"Healthy People† topic areas for improving health. Submit the proposed area to the instructor for approval. No group may work on the same focus area as another group. Develop a PowerPoint presentation (15-20 slides) with accompanying speaker’s notes and citations. For help designing PowerPoint slides, refer to the tutorial listed in the Topic Materials. In the presentation, address the following: State the objective of the presentation. State the Healthy People 2020 focus area your group has selected and the rationale for selection of the specific focus area. Explain how the focus area relates to the individual, family and community and all age groups throughout the lifespan. Identify ways to enhance or optimize health in the selected focus area using evidence-based research. A minimum of three peer-reviewed articles must be utilized. Address the health disparity among different segments of the population for the selected focus area. Provide a brief description of at least two community resources and at least two website resources for professionals and clients. Provide a brief profile of at least one health-related organization for the selected focus area. While APA format is not required for the body of this assignment, solid academic writing is expected and in-text citations and references should be presented using APA documentation guidelines, which can be found in the APA Style Guide, located in the Student Success Center. This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment. How to cite Collabarative Learning Community, Essays

Business Ethics and Sustainability free essay sample

That is what we should be training people to do. † Rt Hon Charles Clarke MP, Secretary of State for Education and Skills, 25th March 2003. (Cited Forum for the Future, 2004) The above quotation is just one of many that tries to show the importance of sustainability in today’s business world. Beside all the challenges which have been emerged due to Globalization, considerable attentions have also been paid on addressing the impacts of business on different component of society. Following the Rio Earth Summit of 1992, one concept in particular appears to have been widely promoted (though not unilaterally accepted) as the essential new conceptual frame for assessing not only business activities specifically, but industrial and social development more generally (Crane and Matten, 2010). Then Crane and Matten conclude that concept is sustainability. Despite this widespread use, sustainability is a term that has been utilized and interpreted in substantially different ways (Dobson 1996). If we take a look at the academic papers or search the internet for this concept we realize that sustainability term is mostly accompanied by â€Å"development†. We will write a custom essay sample on Business Ethics and Sustainability or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Sustainable development is typically defined as †development that meets the needs of the present without compromising the ability of future generations to meet their own needs† (World Commission on Environment and Development 1987). With its [Sustainability’s] root in environmental management and analysis, for a long time sustainability as a concept was largely synonymous with environmental sustainability (Crane and Matten, 2010). More recently, though, the concept of sustainability has been broadened to include not only environmental considerations, but also economic and social

The Tragic Character In Oedipus The King free essay sample

Essay, Research Paper A tragic character is a classical poetry play in which a baronial rule character is brought to destroy basically as a effect of some utmost quality that is both illustriousness and his ruin. In the Oedipus Plays of Sophocles by Paul Roche, describes Oedious as a prorper male monarch, powerful individual, and really respectful human being for a good tragic hero. # 8220 ; Children, kids! Scions of the ancient Cadmean line! What is this significance of his mobing around my pess this holds out of oil boughs all wreathed in suffering? # 8221 ; ( sophocles.pg.23 ) this quotation mark by Oedipus, shows that he is a proper male monarch. A proper male monarch must be a individual who is respected by people and dramas in an of import function ina society. Oedipus resembles a proper male monarch because he is apprehensible, he will non allow his people suffer and wanted to treated every bit by his people. We will write a custom essay sample on The Tragic Character In Oedipus The King or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He aware of his responsibilities and order for his people to respoect him. For illustration when Oedipus found out that his people neede him to salvage the metropolis of Thebess. Oedipous listens to what his people demands are and attempts to work out them the best manner he can. Oedipus is a powerful individual who has the authorization to make anything he wants or desires and has the support of his people. For illustration when the chorus chooses to back up Oedipus to salvage the metropolis for the Thebes, he has power to direct Creon to Delphi to salvage the metropolis from the pestilence. Besides, he has the power to work out the enigma of killing the old male monarch named Laius by publishing a policy statement to assist happen the slayer in the first episode in the book. # 8220 ; So, Oedipus, you most respected male monarch # 8221 ; ( sophocles.pg.24 ) This tells us that Oedipus is a respectful perosn to his people, this was said by one of his people. he is a male monarch who treats elderly like any other people, he wants to be respected by his people by speaking to them and recognizing them. He regard he has the power to make what he wants but he merely uses his power to make what is good for his people. he besides esteem his people by informing and giving them their demands. In conlusion, Oedipus is a good a traguc hero who is a proper male monarch, powerful individual, and respectful human being.

Standard Molar Entropy

Standard Molar Entropy Youll encounter standard molar entropy in general chemistry, physical chemistry, and thermodynamics courses, so its important to understand what entropy is and what it means. Here are the basics regarding standard molar entropy and how to use it to make predictions about a chemical reaction. What Is Standard Molar Entropy? Entropy is a measure of the randomness, chaos, or freedom of movement of particles. The capital letter S is used to denote entropy. However, you wont see calculations for simple entropy because the concept is fairly useless until you put it in a form that can be used to make comparisons to calculate a change of entropy or ΔS. Entropy values are given as standard molar entropy, which is the entropy of one mole of a substance at standard state conditions. Standard molar entropy is denoted by the symbol S ° and usually has the units  joules per mole Kelvin (J/mol ·K). Positive and Negative Entropy The Second Law of Thermodynamics states the entropy of isolated system increases, so you might think entropy would always increase and that change in entropy over time would always be a positive value. As it turns out, sometimes entropy of a system decreases. Is this a violation of the Second Law? No, because the law refers to an isolated system. When you calculate an entropy change in a lab setting, you decide on a system, but the environment outside your system is ready to compensate for any changes in entropy you might see. While the universe as a whole (if you consider it a type of isolated system), might experience an overall increase in entropy over time, small pockets of the system can and do experience negative entropy. For example, you can clean your desk, moving from disorder to order. Chemical reactions, too, can move from randomness to order. In general: Sgas   Ssoln   Sliq   Ssolid So a change in state of matter can result in either a positive or negative entropy change. Predicting Entropy In chemistry and physics, youll often be asked to predict whether an action or reaction will result in a positive or negative change in entropy. The change in entropy is the difference between final entropy and initial entropy: ΔS Sf - Si You can expect a positive ΔS  or increase in entropy when: solid reactants form a liquid or gaseous productsliquid reactants form gasesmany smaller particles coalesce into larger particles (typically indicated by fewer product moles than reactant moles) A negative ΔS  or decrease in entropy often occurs when: gaseous or liquid reactants form solid productsgaseous reactants form liquid productslarge molecules dissociate into smaller onesthere are more moles of gas in the products than there are in the reactants Applying Information About Entropy Using the guidelines, sometimes its easy to predict whether the change in entropy for a chemical reaction will be positive or negative. For example, when table salt (sodium chloride) forms from its ions: Na(aq) Cl-(aq) → NaCl(s) The entropy of the solid salt is lower than the entropy of the aqueous ions, so the reaction results in a negative  ÃŽâ€S. Sometimes you can predict whether the change in entropy will be positive or negative by inspection of the chemical equation. For example, in the reaction between carbon monoxide and water to produce carbon dioxide and hydrogen: CO(g) H2O(g) → CO2(g) H2(g) The number of reactant moles is the same as the number of product moles, all of the chemical species are gases, and the molecules appear to be of comparable complexity. In this case, youd need to look up the standard molar entropy values of each of the chemical species and calculate the change in entropy.

Motivational Strategies Essay Example | Topics and Well Written Essays - 750 words

Motivational Strategies - Essay Example Microsoft tries to remove any barriers that create obstacles to learning, therefore it provides quick access to training resources and has designed programs that improve performance and provide guide and support to employees. Concerning engineers, Microsoft provides to them formal and informal classroom sessions, lab workshops with mentors, brief expert-and leader-driven talks, online community discussion, think-tank session, networking evens and online knowledge-management databases made available on the company’s intranet. (T+D,2007). In its Tuition Assistance Program, Microsoft covers all tuition fees and textbooks for courses related to work. Its in-house training programs are quite extensive offering technical and nontechnical skills knowledge. Microsoft’s employees have traditionally low morale. Microsoft in order to overcome this issue has launched the program MyMicrosoft. The goals of this program are: improve work atmosphere, train management, increase investment in the staff share plan, a career plan framework for all employees and some other benefits like grocery delivery, on-site access to laundry, dry cleaning services and the return of a towel service at the company’s gym. Typically, Microsoft’s basic incentive tool were stock options. Nowadays, the stock prices are very low so the stock options are not as an effective incentive tool as it used to be. Microsoft tried to satisfy unhappy employees by offering them the opportunity to sell their worthless options, though they did not get what they hoped to get. Microsoft chose a plan of direct grants of restricted stock to replace options. In this plan.Unlike options, actual shares are guaranteed to provide some value to employees, as long as the company doesnt go under. And at mature companies that pay dividends, employees can make money off their equity without having to sell off shares. That makes it

Kudler Fine Foods Essay Example | Topics and Well Written Essays - 500 words

Kudler Fine Foods - Essay Example Although Kathy’s store concept is great and she has no direct competition- her overwhelming responsibilities are hindering her efforts as the general manager of her store. In order for Kudler Fine Foods to expand into new geographical areas, Kathy Kudler must redefine her organization and utilize effective time management to increase her personal time efficiency as well as her staffs. In order for the Kudler store to expand and allow for great overall efficiency and time management a number of factors must be corrected. Right now Kathy is in charge of all ordering and product control, this will be cumbersome as the product line increases along with consumer demand. Kathy must develop a centralized management and control of the products, assortments, and pricing. Secondly, she must delegate the task of supply management to one manager to include product buys and invoice matching. There are several software companies such as Aldata that offer a complete software interface to int egrate the inventory controls. (www.aldata-solution.com) Thirdly, Kathy must optimize inventory levels by utilizing demand forecasting, and take account of the products expiry dates and ensure that her perishable items are being purchased instead of wasted away.

BUS599 - Integrative Project, Mod 5 SLP Essay Example | Topics and Well Written Essays - 1250 words

BUS599 - Integrative Project, Mod 5 SLP - Essay Example The pricing for the other products X6 and X7 have to undergo strategic analysis and appropriate changes in order to retain and improve the company based on the remaining two products. The New Year celebration comes at the beginning of the year 2016, but we realize that the celebration experience was not valuable because the year 2015 did not end with better performance. This calls for an analysis of the performance of the last two years so as to determine the major causes of low performance and make better decisions for the future. As we compare the results for the last two Time Warps, we allocate appropriate decisions that will improve the performance for 2016. We then take the results through the analysis of Cost, Volume and Profit to determine the differences in results obtained. Simulation We begin simulation by analyzing each product separately. Based on the decision to discontinue product X5 in the year 2015, we will first have an analysis of the products X6 and X7, then a sepa rate analysis for product X5 in order to know whether to remain as discontinues or return to the market. We will have the simulation results as follows: Product X6 The X6 has existed for the last 5 years, and was discontinued for 2016 as a result of having attained market saturation point. ... Its pricing depends on parameters for high performance and cost effectiveness. It has not reached its saturation point in the market hence it is not discontinued. It proceeds to the year 2016. Year 2014 2015 2016 Price 275 250 246 Results and Decisions The simulations indicate that product X5 and X6 do not make it to the year 2016. Both of them reach saturation points and they no longer attract customers. Product X7 continues in the market in 2016 and the first time customers continue to increase. The results can be interpreted to mean that as long as there is a product whose customers depend on a single attribute, it will certainly attain a saturation point of the price and looses the power to retain customers. At the same time it fails to attract new customers as in the case of product X5 and X6. It leads the management of Clipboard Tablet Company to consider producing more of product X7 than the others. Difference in Results using CVP Analysis (Cost, Volume and Profit) The analysi s of cost, volume and profits enables a company to develop and focus on the approaches that will introduced in connection to the product pricing (Williams & Williams, 2010). It also focuses on the needs of research programs that can improve the productivity and customer satisfaction index of a company. Clipboard Tablet Company can now formulate and implement the strategies that on the basis of Cost, Volume and Profit analysis (CVP). CVP analysis will enable Clipboard Tablet Company to determine the best strategy to use in connection to the pricing of the three products. It also determines when a particular product should be discontinued depending on the contemporary ranges of tablets prices in the market (Drury, 2007). A CVP analysis is an

Ethical Business In The Minds Of Its Customers Commerce Essay

Ethical Business In The Minds Of Its Customers Commerce Essay This paper aims to answer the question Has McDonalds PLC achieved its objective of being seen as an ethical business in the mind of its customers? I chose McDonalds because it is one of the biggest food outlets in the world. Over the years, it has been criticised by costumers for being unhealthy and not environmental conscious. My investigation is based on a comparison of what McDonald claims to change and to work on against the counterclaims posed by the public. In order to fortify my claim, typical case studies of how McDonald has achieved being an ethical business in the eyes of the consumer were presented and analysed. They are: Analysis of the McDonalds Beef Fries Controversy and the McDonalds Happy Meal Challenge. Other research and enquiry was done to further analyse my investigation and they include: a primary research and a secondary research .A primary research was carried out in order to seek the opinion of the people in my local community about the state MacDonalds has reached as an ethical business. To further investigate on this, a secondary research was conducted using the companys sustainable card for the year 2011 in order to determine if McDonalds is environmentally sustainable. Results gotten from this were analysed and it was observed that 60% of the people who answered the questionnaire were not satisfied with McDonald being an ethical company due to certain reasons. The remaining 40% of people wer in support of MacDonalds being ethical. In conclusion, I realised that McDonald is really not as ethical as most allegations claim. With regards to this, suggestions regarding marketing strategies, and organisational structure were given under my recommendations. With these suggestions, McDonald can indeed reach a commendable level as an ethical business someday in the future. Word count: 295 Table of content Abstractà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..1 Introductionà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦3 Research Questionà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.3 Investigationà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦7 Bodyà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦8 What is ethics?8 Organisational Structure of McDonalds10 Case Studies on McDonalds as an unethical business and Counterclaims by the company as being ethical12 Result Analysis16 Conclusion18 Recommendation..19 Bibliographyà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦20 Appendix21 Introduction In 1937, McDonalds was started as a drive-in restaurant by two brothers, Richard and Maurice McDonald in California. From the beginning, it was making about $200,000 per annum. However, in the 1940s the company began to implement self-service policies called the Speedee system where consumers serve themselves and this boosted their annual earnings. Initially, McDonalds was designed for mass production where people line up to collect their food. During this era, food prices were relatively low and the two brothers considered service and cleanliness as the paramount factors to the success of their business. With this growing in buisness, people started showing interest in this business and wanted to take it on as a franchise. A franchise is an agreement where a business (the franchisor) sells the right to other businesses (the franchisees) allowing them to sell products or to use them to sell products or use the companys name (Dave Hall, Rob Jones. 2004. P.50) This system failed because at this point the Donald brothers were very transparent in their business dealings. In addition, this franchises formed were not able to meet up with standards set by the parent organisation. This encouraged a lot of imitators that copied their business and the format it employed. However, in the early 1990s, McDonalds was facing problems due to changing customer preferences and increasing competition. Customers were becoming increasingly health conscious and they wanted to avoid red meat and fried food. They preferred to eat at other fast food outlets that offered discounts. (Anon. 2002) As at 21 may 2012,McDonalds was ranked by the Fortune magazine (Anon, 2012) as first company in the food services making him the worlds largest fast food chain, selling primarily hamburgers, chicken, French fries and carbonated drinks and more recently salads, fruit and carrot sticks. There are McDonalds restaurants in 120 countries and territories and they serve about 54 millions of customers each day. (Anon, 2006) Such a success implies a lot of responsibilities such as finding the right management style to keep the business running a good Human Resources management in order to have the best workforce to be able to deliver good services and to satisfy the consumers. The consumers are one of the most important elements for a businesss success so there opinion should be considered. Looking at McDonalds which operates in the food industry; it has to provide food that is in respect with consumers health, culture, taste, etcà ¢Ã¢â€š ¬Ã‚ ¦ This aspect of the business is called Ethics which is a system of moral principles, being in the business context we talk more of Business Ethics. Business ethics could be defined as the moral values that guide the way corporations or other business make decisions (Mark S. Putnam.2002). It is at this junction, my research question: Has McDonalds PLC achieved its objective of being seen as an ethical business in the mind of its customers? comes in. I might be a bit prejudiced in my judgement and answer to this question as I have been a big fan of McDonalds right from childhood. Consequently, I have employed other sources to aid my unbiased and objective analysis of this. Over the years, there have been a lot of cases and reports presenting McDonalds as an unethical business. The question here is; how true are all these allegations which are laid against this company? Are there other perspectives as to its credibility as an ethical business and what are preferable suggestions as to how McDonald can be more ethical, if indeed they are currently considered unethical in the minds of the consumers? All these are going to be analysed in my essay bringing to the limelight both sides of the coin and critically analysing various prominent case studies such as; The McDonalds Beef Fries Controversy, and McDonalds Happy Meal Challenge. With all this in mind, conclusions as to whether McDonalds has been an ethical business will be made and preferable suggestions given as to how to boost their image. McDonalds has to portray a good image to its customers and its employees; by offering a good quality of food. This essay aims to investigate the achievement of McDonald as an ethical business over the years as well as its loyalty lies i.e., its profit or the well-being of the community and the environment at large. The problem is that on various accounts, allegations have been laid against McDonalds as an unethical business. Many ethical issues are subjective and are difficult to enforce and easy to neglect that is why I have come up with the title of Has McDonalds PLC achieved its objective of being seen as an ethical business in the mind of its customers? Investigation With regards these allegations passed on McDonalds as to not achieving the standard as an ethical business, a primary research was conducted in the form if a questionaire This was done to find out peoples opinion on this subject matter i.e; whether they think they are ethical or not. I chose a stratified sample of public, because it makes the sample more representative of the whole group. The sample is divided into segments. I therefore chose a sample of 20 people aged from 17 and plus and all of them went to different locations in the world. The questionnaire was launched on Survey Monkey (Darrell, 2012), so that everybody could fill it, and I will make the results more general. As secondary research I looked at the McDonalds Sustainability scorecard and for the year 2010 and 2011 (refer appendix 1), to look at the goals that McDonalds has set to meet in terms of ethics. These goals could be included in the questionnaire for the customers to counter or to confirm their affirmation of being ethical. I also looked for different articles and point of view about McDonalds ethics which will be used to counter McDonalds opinion about its ethics. They are: Analysis of The McDonalds Beef Fries Controversy and the McDonalds Happy Meal Challenge. Body What is Ethics? The ethics of a business depends upon the values of its employees. The ethical stance of a business is likely to be determined by the values of senior managers, directors and other important stakeholders. It will also be influenced by codes of conduct which may operate in the industry. The term ethical is used to refer to businesses which explicitly recognise the importance of social responsibility and the need to consider its actions upon stakeholders. This has led to the rise of stakeholder concept. Some businesses now take into account the needs of employees, customers, suppliers and the local community as well as shareholders when making important business decisions. The benefits of this approach might include the following: If the needs of the McDonalds employees are taken into account which is usually a higher salary they may be more motivated, more productive, more loyal, more flexible and less likely to leave. However if McDonalds chooses to focus too much on shareholder needs might find it difficult to recruit high quality staff. If businesses have a higher regard for the local community they might win their support. For example, if the local community is consulted when expansions plans are announced, there may be less resistance to the construction of new buildings. Having their regard for the local community is also likely to improve the image of the company. In this case, McDonalds could consult the local communities about the food they serve and their origin, this will make less protestations and this will give McDonalds the image of an ethical business. If the needs of customers are satisfied more effectively there is likely to be an increase in business. For example, if McDonalds deal with complaints in a friendly and supportive manner, customers are more likely to return and spread the good word. One way of considering the impact of businesses upon society is to view all the groups affected by the behaviour of a business as a stakeholders. The stakeholders in the case of McDonalds are likely to include customers, employees, shareholders, suppliers, government and local communities. The following lines of my extended essay will mainly be the comparison and the analysis of some information collected from McDonalds which obviously would described itself to be an ethical against some articles found on the internet which contradicts the version of McDonalds of being ethical. While a business is considering its stakeholders, a problem could possible arise which is the ethical dilemma. Ethical dilemma is the moral decisions  that  have to be made when choices are equally unfavourable.  With McDonalds being so popular, they have to meet the demand of their patrons, but at the same time, think of ways to make more sales, cut costs, and basically maximize the profits of the firms.  During these processes, they face many ethical dilemmas concerning their consumers and competitors. Many Fast food restaurants serve foods that are unhealthy to a high fat content which is detrimental to the health of its loyal consumers. They are basic decisions that these fast-food restaurants like McDonalds have to make with regards to serving healthy food. Should they increase the cost of food served and provide healthy meals or serve deep-fries that can cause health hazards in the long run. Most fast-food restaurants tend to imitate menus of their competitors. For example, McDonalds started selling twisters also known as curly fries which was originally a product of AW. This food was very high in price at the expense of the consumers as it was unhealthy. This is unethical and these outlets should invest into Research and Development of new foods which would have the health of their consumers at heart rather than copying their competitors and exploiting their customers (Anon. 2008). In some cases, these Fast-food outlets tend to cut down the portions of food served. Many of McDonalds customers have noticed that the burgers are smaller (Anon,2008). Thus they are not satisfied after eating the food. The company increase the price of the food in order to meet the demands of the consumers. This will then make the consumers buy more in order to be satisfied. At this point, there is a question that comes in; Should McDonalds reduce the amount of food served at the same price in order to maintain their reputation of being honest or to increase the price to maintain their net profit and destroy the reputation as an unethical business? In order for these fast-food restaurants to be ethical, the decisions made could either be detrimental to them in terms of their profit margin although it would be to the benefit of the consumers. In this capitalist economy nowadays, which fast-food outlet is ready to suffer at the expense of their consumers? Organisational Structure of McDonalds To be able to answer if McDonalds is an ethical company in the mind of its customers I am going to look at the organisations structure of McDonalds. McDonalds Corporation franchises and operates McDonalds restaurants in the global restaurant industry. These restaurants serve menu at various price points providing value in 119 countries globally. This is due to the difference in currencies and of the consumer wealth due to the different GDP per capita of these countries as well as the varying exchange rate system. All restaurants are operated either by the Company or by franchisees, including conventional franchisees under franchise arrangements, and developmental licensees and foreign affiliated markets under license agreements (Anon, Unknown). McDonalds has a centralized organisational structure. It means that the decision making and the authority are in the hands of few persons in the McDonalds head office. The franchises around the world are dictated how to order, cook and prepare all the food from McDonalds headquarters. The headquarters also make decisions on the price at which the products have to be sold (Anon, 2012). Referring to their Global Sustainability Scorecard in the appendix 1, McDonalds claims to be an ethical business by giving back to the community and the environment by working with schools and local organisations, and by showing how it has improve his food and how it improved the working conditions at McDonalds. According to their scorecard, in the countries they operate they have been able to raise $ 170 million from all the countries through the McHappy Day (McDonald Corp. 2011) and $27 million from customer donations. I can actually say that McDonalds undertakes some actions for its community, but it does not actually say what they plan to do with the money they have raised and the reason why they raised money. McDonalds is undertaking actions to give itself an ethical image but it still uses the customers to collect funds instead of using a part of the huge profits it makes. However, it has included fruits and vegetables in its menu in their restaurants in North and South America and West Europe. This could probably mean that they are conscious that their food is healthy enough for their customers. But McDonalds could appear more ethical in the mind of its worldwide customers if it expands the new menu into the others restaurants in the world, since McDonalds has been accused by health campaigners in America and Europe of helping to cause an obesity epidemic. Case Studies on McDonalds as an unethical business as well as Counterclaims by the company as being ethical. While researching on the McDonalds ethics an article called McDonalds Beef Fries Controversy (Anon. 2002) was found where McDonalds was sued by Hindu activists in India because of the French fries that were falsely promoted to be 100% vegetarian, while there was some beef flavouring in it. This case could be classified as unethical, because McDonalds does not respect the religious values of Hindus, thus its social responsibility towards it customers is eluded. Social responsibility is the duty that a business owes those who are directly or indirectly affected by its activities. McDonalds headquarter makes most of decisions and the franchises follow the orders from the headquarters. This could lead to a problem as there might be bureaucracy and these franchises might not be honest. This affects the image of McDonald, since there is no control of what is being done in the others restaurant. Disadvantages such due to lack of centralised organisational structure could arise as there is no control of the subsidiaries. Thus, franchises have no power to make decisions without consulting the managers due to bureaucracy. McDonalds mission is to be the favourite family restaurant and it believes that this involves protecting the environment at a local and global level. McDonald strives to ensure that its operations today do not have a negative impact on the lives of the future generations. McDonalds goal is to achieve continuous environmental improvement so it complies with all current legislation and where possible, acts in anticipation of future environmental legislation McDonalds bases its environmental program around the hierarchy of Reduce, Reuse, and Recycle and are committed to continuous review, evaluation and improvement of its program. This includes targets and monitoring and reporting on progress towards meeting them. McDonalds business impacts on the environment through: -Sourcing agricultural products and other materials to serve and build its restaurants -The operation of its restaurants and administrative functions. McDonalds aim to address these impacts by: -Improving energy efficiency -Minimise impacts associated with odours, noise. Previously, there were most famous environmental issue. It was suggested that McDonalds had destroyed hundreds of acres of Brazilian rainforest to make way for large-scale cattle ranching. This not only removes a valuable natural resource, but also has an impact on global warming, as the rainforest is an essential mechanism for the absorption of Carbon Dioxide in the atmosphere. McDonalds also annually produces over a million tons of packaging used for just a few minutes before being discarded. Traditionally a number of ozone depleting gasses were used in polystyrene foam packaging. In the 21st century, McDonalds uses almost all recycled packaging. However, the company still faces criticism due to the amount of waste it produces. Each of McDonalds US restaurants produces 238 pounds of waste per day and each of its U.S. regional distribution centres disposes of another 900 pounds of waste per day'(Kevin Thompson. 2006). This is not only expensive to dispose of, but also difficult when considering that similar quantities of waste are being produced around the world. Aside from the pollution from factories where the food is produced, the unusable waste from nearly all the food they sell, and the massive amounts of power and energy that are required to keep all branches up and running, this corporation is destroying natural rain forests. McDonalds like to purchase their meat from privatised farms, which is not a problem in itself. The conflicts arise when these privatised farmlands are built on the land where a lush rainforest once resided. So not only is McDonalds polluting the air, but they are destroying a large part of what would help to keep clean it out. McDonalds has also been accused for internal ethical issues related to the working conditions and treatment of employees. McDonalds employs over 1 and a half million people worldwide, over half of them are under 21 years old. McDonalds has adopted age differentials between adult and younger workers, meaning that they pay most of their employees less than the normal adult minimum wage. For example, McDonalds pays some 16-year olds as little as $6.80 an hour. McDonalds employees also experience poor working conditions with discrimination, illegal working hours, and poor safety conditions (Kevin Thompson.2006). There is little that can be done about this due to the absence of trade unions, within McDonalds, to represent staff. If Milton Freemans theory of stakeholders is adopted, the needs and expectations of staff are just as important as those of customers. McDonalds employees are frequently underpaid for the amount of time that they work which often extends into illegal amounts of labour hours. The farmers from which they get their food are also generally underpaid for the amount of produce and meat which they sell to the corporation, particularly considering the cost that many of these farms have regarding the environment and health of the workers, therefore the buyer power of McDonalds constraints. Over the past 30 years McDonald has been mainly criticised over one thing: its food which is claimed to contribute to the increased-level of obesity in US and in the other developed countries. 1 in 5 adults are dangerously overweighting in the UK, while it was reported that 300,000 deaths a year in the U.S related to obesity. McDonalds has also been criticised for exploiting children with advertising, with the Happy Meals where there are toys, as well as colourful advertising campaigns and promotions in schools. The unhealthy diet of many children is contributed with these marketing tactics. Results analysis I observed that most people dont have a concise idea of what an ethical business is, thus 60% of them as shown in Fig 1 see it as unethical because they think that the food is unhealthy as it has too much fatty and oily food served and healthy food like salad are not served. The chart in Fig 2 follows up this analysis, as 50 % of people who answered this questionnaire think there are now more fruits an vegetable and the other 50% think otherwise. Results from here show that many people think that McDonald has not made a big effort to make the foods healthy as they only focus on the profit rather than the health of their customers. On the other hand, 75% of the respondents agree that, McDonalds sells food that come from sure suppliers. This is because they have read about this information in the different outlets they have been to. The other 25% think the opposite because they have seen unfit items like; human hair in fries, among others which has made them unhappy and discontent. Being more specific, I have noted that people have differents point of view on the environmental aspects of McDonalds restaurants. Looking at the diagram above, 75% of people think that most McDonalds restaurants are not ecological, because of the amount of energy that is used for the lightning, the heating, and for the different machines that are used in the food processing. They believe that they do not recycle the paper used to serve take-away food. This 75% account for people who visited McDonalds restaurants in Europe. With this questionaire, the opinions of various people where taken into consideration. However, there might have been some bias in judgement as people might like other fast-food restaurants like :Pizza Hut, Burger King, SubWay. This could have in one way affected the response given to qestions in the questionnaire. On the other hand, people given this quesstionqire might not have bee knowlegable enough as regsrd the definition and the hidden aspects of ethics. This could have led to misjudgement of Mc.Donalds as an ethical buisness. In addition, people who responded to the questionnaire have visited different oultets of Mc.Donalds, this would greatly influence their judgemnet as McDonlads is a franchise .Thus different standards might exist as they are managed by different individuals. The McDonalds in America might be different from that in theU.K , although they sell the same type of food, the managerial structure is not necessarily the sam as it is a franchise. Conclusion Looking at the analysis, made and the results gotten from the questionnaire, it can be assumed that McDonalds has failed to achieve its objective of being seen as an ethical business in the minds of its customers. Resources from the internet, journals and questionnaire have helped in examination of this question and conclusion. Articles such as ; Analysis of The McDonalds Beef Fries Controversy have shown that MacDonalds is an unethical business. In this article, McDonalds falsely marketed its fries made with beef flavouring to its Hindu customers without letting them know about the presence of beef seeing as they are vegetarians. Although, McDonalds pays their workers according to age, this often discriminatory as the duties in this outfit is not necessarily assigned according to age. This practice goes against the concept of an ideal ethical business. Through this analysis made in this essay, there is another question that could arise, which will to a deeper discussion and consistent thinking about business of nowadays, should be more carry about their stakeholders, or they should be thinking of making more profits. Recommendation Marketing Strategy Marketing Strategy could be defined as an  organizations  strategy  that combines all of its  marketing  goals  into one  comprehensive  plan. A good marketing strategy should be drawn from  market research  and focus on the right  product mix  in order to  achieve  the maximum  profit potential  and sustain the  business. The marketing strategy is the  foundation  of a  marketing plan (Anon. 2012). While investigating we found out that McDonalds have claimed to make some changes which were not known by the customers because it has not been advertised, thus customers have kept seeing McDonalds as an unhealthy and unethical business. On this point we could recommend to McDonalds show to its customers that it has improved his menu for example. To be more efficient they should also undertake questionnaires to customers to find out what they think about them. Organisational structure Most McDonalds restaurants are franchisees and from my investigation we found that it is problem in terms of communication. When the head quarter emits new ideas or new strategy, franchisees might not apply the idea of McDonalds headquarters; therefore the franchises could give an unethical image to the customers which are probably not the aim of the head quarter. So what McDonalds could do it to ask for report from the different McDonalds restaurants in other countries of the different changes they could have decided to do. This will help McDonalds to be more concerned and involved in what is happening in these other outlets around than world. Bibliography Anon. (Unknown).  McDonalds Corp. Full description.  Available: http://in.reuters.com/finance/stocks/companyProfile?symbol=MCD. Last accessed 31/10/12. Anon. (2002).  The McDonalds Beef Fries Controversy. Available on: http://www.icmrindia.org/casestudies/catalogue/Business%20Ethics/McDonald%20Beef%20Fries%20Controversy.htm. Last accessed 03/12/12. Anon. (2006).  Write a brief history of Mc Donalds .  Available: http://answers.yahoo.com/question/index?qid=20061127061917AAo0yoo. Last accessed 04/12/12. Anon. (2006).  Who controls the decision making process in a franchise?.  Available: http://nz.answers.yahoo.com/question/index?qid=20100325003603AAz89CY. Last accessed 04/12/12. Anon. (2008).  The Ethical Dilemmas of Fast Food Industries.  Available: http://www.darkztar.com/forum/showthread.php?52669-The-ethical-dilemmas-of-fast-food-industries. Last accessed 28/11/2012. Anon/2011/ 2011 McDonalds Global Sustainability Scorecard/Poster/ Available from:/ http://www.aboutmcdonalds.com/mcd/sustainability/2011_sustainability_scorecard.html/ 14/08/2012 Anon. (2012).  Our annual ranking of Americas largest corporations.  Available: http://money.cnn.com/magazines/fortune/fortune500/2012/snapshots/2262.html. Last accessed 04/12/12 Darrell Passigue. 2012.  Questionnaire.  Available: http://fr.surveymonkey.com/MySurvey_EditorFull.aspx?sm=lfUVEfNQzdOk5wMYi2Y5467mI8nrZsagIwRrzTGL_2B2o_3D_0A. Last accessed 04/12/2012. Dave Hall, Rob Jones,CarloRaffo. (2004). Business Organisations in the Private Sector. In: Ian Chambers and Dave Gray  Business Studies. p50. Kevin Thompson. (2006).  Ethical Criticism of McDonalds.  Available: http://voices.yahoo.com/ethical-criticism-mcdonalds-147813.html?cat=3. Last accessed 04/12/12. Mark S. Putnam. (2002).  Ethical Values for Business Success.  Available: http://www.globalethicsuniversity.com/articles/valuesforsuccess.htm. Last accessed 21 Nov. 2012. Marketing strategy definition.  Available: http://www.businessdictionary.com/definition/marketing-strategy.html. Last accessed 02/12/2012.

Consequence of Artificial Light Essay examples -- Essays Papers

Consequence of Artificial Light Our world is an ever changing place, in the last 100 years we have seen more technological advances than ever in the preceding years of history. We have built computers, gone to the moon, developed x-rays, microwaves, telephones, and the incandescent light. A seemingly small invention, the light has forever placed its mark not only on the human race, but on the earth itself. In pictures taken from space, we can see that much of the world is lit 24 hours a day, which begs the question: is that much light good for us? It is not an easy question to answer, but in this essay, I hope to examine some of the history that has brought us to the situation that we are in as well as some of the possible solutions to try and cope with a world that has become addicted to never-ending light. As our knowledge of the world grows, so too does our understanding of the health hazards that excessive light during the night can bring to the human body, and this understanding has led to many interesting discoveries. The search for medical understanding that too much light in the dark hours is poor for health was begun by astronomers who were dismayed at the growing loss of darkness in the night sky, but has quickly grown to include, medical researchers, city planners as well as average people in the community that are unhappy with the excessive amount of light that is prevalent today. One of the major discoveries that have been made in recent history is the finding of a photo receptor that sets circadian rhythms1. Cryptochrome is a protein that is sensitive to blue light, and it is theorized that in the morning and evenings, when blue light is most prevalent, this protein helps humans adjust their internal... ...roduce into our lives and culture, the more problems begin to arise, it is time that some major steps need to be taken to help stop this problem, and I hope that some of the solutions outlined above will be a good start. References: 1:http://www.eurekalert.org/pub_releases/1998-11/BU-TBSS-231198.php 2:http://www.peerless-lighting.com/p20_body.htm 3:http://library8.municode.com/gateway.dll/RI/rhode%20island/875? f=templates&fn=default.htm&npusername=11458&nppassword=MCC&npac_credentialspresent =true&vid=default 4:http://www.dep.state.pa.us/dep/deputate/pollprev/lighting/outdoor.htm 5:http://www.turtles.org/threats.htm 6:http://www.learner.org/jnorth/tm/NightLights.html 7:http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?holding=f1000&cmd=Retrieve&db=P ubMed&list_uids=12495746&dopt=Abstract 8:http://www.darksky.org/infoshts/is012.html